GroupM and Consilient form Alliance to Expand Mobile Email Advertising in Asia Pacific

Singapore and St. John's, Canada - 10 April, 2008 - Consilient, the mobile software developer and GSMA top Mobile Innovation winner for 2007, today announced a business alliance with GroupM, the leading global media investment management operation. The alliance will see both companies collaborating in order to grow the mobile advertising market with a particular focus on advertising in push email. GroupM is the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and MindShare.

Emmanuel Allix, GroupM Asia Pacific Technology Development Director said, "Mobile advertising is a powerful medium that when properly harnessed, can completely revolutionize the advertising industry. As mobile becomes a strategic direction for our company, GroupM continues to forge mutually-beneficial alliances with leading, innovative companies like Consilient. We believe that Consilient's consumer mobile email technology has unlimited potential for targeted reach on mobile phones and we plan to move aggressively in this direction," Allix added.

The alliance will enable both companies to cross promote their services and offerings to clients, end-users and mobile operators throughout Asia Pacific. GroupM will promote Consilient's Push™ email advertising service as an advertising channel to their agencies in the region. Consilient will provide support and preferred access for GroupM's clients within their Push advertising service which is commercially available through leading mobile operators in Asia Pacific.

Consilient's popular mobile email service, Push™, allows mobile operators to offer a completely free advertising-funded consumer mobile email service to their customers. Both the service subscription fee and GPRS data charges are paid by advertisers, enabling consumers to access email on their mobile phone for free.

Consilient's mobile advertising server, AdSpotz™ delivers targeted advertising in push email services in addition to other popular platforms such as the mobile internet. SingTel in Singapore, AIS in Thailand, Telkomsel in Indonesia, Maxis in Malaysia and Globe in The Philippines have all chosen Consilient's Push messaging software as their preferred mobile solution.

"Working with GroupM will enable Consilient to accelerate our growth in Southeast Asia, a key market for us," said Trevor Adey, Consilient CEO. "Our agreements with Asia's leading mobile operators and the unique advertising channel we offer to the mass consumer market, will ensure that GroupM and their clients remain top performers in their respective markets," Adey added.

The alliance between GroupM and Consilient will assist both parties in significantly expanding the mobile advertising market share across Asia Pacific. The formal cooperation agreement between both companies covers the Asia Pacific region - including, Malaysia, Thailand, Korea, China, Philippines, Hong Kong, Australia, Taiwan, Japan, India, Vietnam and Indonesia. Other territories may also be added to this list based on mutual agreement.

GroupM is a leading media investment operation with a total worldwide market share of 17.5 per cent. RECMA projected the company had worldwide billings of US$60.51bn in 2006. It has a global presence with 402 offices in 81 countries.

About Consilient®

Consilient is a developer of mobile advertising and messaging software with offices in Singapore and Canada. Consilient was named the overall Mobile Innovation GSMA award winner for 2007 at the Asia Mobile Awards in Macau. Consilient's mobile advertising engine and push messaging software also won the "Most Innovative Consumer Application or Service" category at the GSMA awards.

Working with SingTel, Consilient was the first company in the world to unite advertisers with mobile operators in Singapore, in order to bring a completely free mobile email service to consumers. Consilient's AdSpotz™ engine delivers targeted ad formats across all carrier platforms including email, SMS, MMS, WAP, WEB and voice. Consilient's ad engine integrates with a mobile operator's billing system allowing the operator to provide flexible charging schemes. For more information, go to www.consilient.com.

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